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Profile

Lloyd Aeron Chua

Pasig City, Philippines

OBJECTIVE

As a passionate web developer and multimedia artist, I aim to leverage a decade of expertise in front-end development, CMS customization, and responsive design to deliver innovative, user-centric digital experiences. My goal is to lead collaborative projects that not only win industry recognition but also drive measurable client success through optimized performance, accessibility, and cutting-edge design.

COMPETENCIES

 

2X MARKETING
Formerly STRAIGHTARROW CORPORATION
SENIOR WEB DEVELOPMENT SPECIALIST, Assistant Team Leader
  • Work initially as a Front-end Developer (HTML, CSS, and JS/JQuery).
  • Animation: CSS3/JS Animation, Animated HTML5 Web Banners with Adobe Flash, Adobe Photoshop, Adobe Animate
  • Backend Development for WordPress and Drupal (MySQL, PHP)
  • PHP and MySQL rating form with validations
  • Domain Migration, MX records, A records, CNAME, Nameserver/DNS
  • Converting XD / PSD / AI / INDD / PDF / JPG / Figma web designs to HTML websites
  • Build responsive websites from scratch
  • Build responsive websites using Bootstrap / Tailwind CSS / jQuery / Alpine.js / Vue.js
  • Build AJAX websites
  • Use CSS preprocessors SASS and LESS
  • Make WordPress site from scratch
  • WordPress Theme customization using Contact Form 7, Advanced Custom Fields, Lazy Blocks, YoastSEO, etc.
  • WordPress Function customization
  • Drupal Theme customization
  • Magento Theme customization
  • Craft CMS Theme customization using Twig, Docker and Github
  • Laravel customization
  • HubSpot Email and Web Development
  • Make responsive Email Marketing and Email Signature.
  • Handles email marketing development on iContact, MyGuestlist, MailChimp, Campaign Monitor, Benchmark, AWeber, InfusionSoft, Eloqua, ExactTarget, Salesforce, Pardot, and Marketo.
  • HTML AMP email development using Esputnik and Stripo
  • Create Website Wireframes in Adobe Photoshop
  • Create Website Prototypes and Wireframes in Adobe Experience Design and Figma
  • Support web developments for WooCommerce, Shopify, BigCommerce and Squarespace
  • Uses git – BitBucket / GitHub / GitLab
  • Uses CLI – Composer, Node.js / NPM / PostCSS
  • Parse JSON and Rest API
  • Deploys websites from local to staging to live
  • Website Optimization
  • Uses FTP, PHPmyAdmin, cPanel and Windows Server
  • Train and guide new team members
  • Point of contact between the client and the team
  • Team Management with 10 members
  • Tasks Management
  • Website project management and monitoring
  • Handles Quality Assessment of Website Development and App Development
  • Creates Project Documentations and Spreadsheet Trackers
  • Uses Scrum / Agile methodology on Web Systems and App Development
  • Uses Waterfall on other Website projects
  • Development Process Consultant

 

QUICKLYLAUNCH

(Innovations Project of StraightArrow Corporation)

SENIOR WEB DEVELOPMENT SPECIALIST
  • Responsible for ensuring quick turn around of client’s chosen theme to client branded website in 3 days
  • Develop and maintains main website (WordPress) and themes (WordPress and Shopify) to ensure codes are working and up to date
  • Suggests ideas for improvement of existing themes and new themes
  • Development Process Consultant

 

GLIMSOL
WEB DEVELOPER AND DESIGNER
  • Part of the website conceptualization team
  • Cleaned and optimized photos to be web ready
  • Used Drupal as CMS of the website

 

FREELANCE
WEB DEVELOPER AND DESIGNER
  • Build static websites
  • Build animated websites
  • Build responsive websites
  • Build responsive email marketing
  • MailChimp Drag and Drop email development
  • Make WordPress sites from scratch with plugins like ACF and Contact Form 7
  • Build WordPress website using Elementor
  • Create custom plugin to extend Elementor function
  • HubSpot Theme Customization
  • Shopify Theme Customization and migration
  • Drupal Theme Customization
  • WooCommerce Theme Customization
  • eBook conversion to HTML
  • eBook conversion to Amazon Kindle reflowable format
  • Domain Migration, MX records, A records, CNAME, Nameserver/DNS
  • WordPress migration
  • Create lead magnet calculator
AUDIO VISUAL COORDINATOR
  • In charge of navigating audio and visual needs for event
  • Used OBS for multi monitor setup
  • Ensure smooth event flow
PHOTOGRAPHER AND VIDEOGRAPHER
  • Behind the scene documentation of Regent Foods’ Photoshoot
  • Cleaned Photos and Edited Final Video for documentation

EDUCATION

 

2009-2013
De La Salle – College of Saint Benilde

Bachelor of Arts in Multimedia Arts

  • Recipient of the Second Honors awards
    • 1st Term 10-11
    • 3rd Term 10-11
    • 1st Term 11-12

 

2005-2009
Greenland Academy

High School

  • Best in Computer in 4th Year
  • Chess Varsity
  • Robotics Club

CERTIFICATIONS

SEMINARS ATTENDED

 

September 2025
INTERNATIONAL DESIGN CONFERENCE 2025

IDC is the Philippines’ flagship design event where global and local designers, entrepreneurs, educators, and changemakers convene to explore how design, technology, and business can intersect to spark innovation and foster a more sustainable, inclusive and regenerative future.

 

April 2014
VECTOR X VEXEL: VECTOR THE FUTURE

A Seminar about improving oneself via self learning, finding inspiration, motivation and how to become successful in freelancing.

 

March 2014
ADOBE CC CREATE NOW TOUR

A Seminar on how to improve your personal workflow using the latest innovations on Adobe Creative Cloud. It showed new featured in Adobe Edge suit, Photoshop, illustrator and Adobe Desktop Publishing.

 

March 2012
5th YOUNG MULTIMEDIA AND GRAPHIC DESIGNERS SUMMIT

The DLSU Young Multimedia and Graphic Designers’ Summit is an annual event organized by DLSU MooMedia whereby innovative and outstanding graphic designers and multimedia enthusiasts are invited to give a seminar to students and young artists.

 

March 2012
PRACTICUM PREPARATION SEMINAR WORKSHOP

A module designed to prepare students for professional life including how to go about their on-the-job training requirements. They are oriented regarding effective job search strategies and how one should handle himself in the corporate setting.

 

July 2011
GRAPHIKA MANILA 2011

Graphika Manila International Multimedia Design Conference is the premier annual graphic and multimedia design event in the Philippines.

ADDITIONAL INFORMATION

  • Proficient in Adobe Photoshop, XD, Dreamweaver, Flash, Experience Design, Illustrator, Premiere, After Effects and Fireworks.
  • Knowledgeable about HTML, CSS, JS/JQuery, and PHP. Can work with CMS like WordPress, Drupal, Magento, Joomla, Shopify, BigCommerce.
  • Knowledgeable in Email Marketing
  • Capable of handling DSLR cameras.
  • Proficient in Google / Microsoft Office Suite.
  • Able to speak in Filipino and English.
  • 2016 Perfect Attendance Hall of Fame in StraightArrow Corporation
Contact me